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Online Web Site Promotion Course

Web Site Promotion: How can small businesses take advantage of the Internet?

Can any business harness the power of the Internet? Yes! The possibilities are endless but this intense six-week course offers focused solutions for how to evaluate the competition to your greater advantage; an interactive overview of the many viable options available; and setting up a workable plan.

Each week you have a lecture, readings, and an assignment to post. Students can ask questions and receive professional feedback. Virtually mingle and network with web designers, IT professionals, CEOs, small business owners and enthusiastic entrepreneurs from all over the world.

The Web Site Promotion course allows you to improve your bottom line by adding another skill set to your billable hours or by making yourself more valuable to your employer, or simply to promote your web site with panache.

  Course cost and more information.


HERE'S THE COURSE OUTLINE


    Introduction to web site promotion and search engines
  • Plan your web site
  • SEO - search engine optimization
  • The submission and inclusion process


  • Develop an Internet linking and advertising plan
  • Conducting a link campaign
  • Planning your ad campaign
  • Pricing models for advertising
  • Ad creative and effective targeting


  • Popular forms of online advertising and promotion
  • Banners, sponsorships and social network advertising
  • Pay-per-click advertising
  • Landing pages


  • Laws of attraction, analytics and ROI
  • Great content writing
  • Consumer generated media
  • Blogs and wikis
  • Measuring your results and ROI


  • Effective business communications and publicity
  • Email, spam and sig files
  • Press and news releases
  • Enewsletters, eMail lists, article syndication


  • Creating synergy with online and offline marketing
  • Partnering, co-marketing strategies, and affiliate programs
  • Effective offline marketing strategies
  • Pulling it all together - course recap


  • "This class was great - very informative and interesting. The teacher and TA both had a lot of good points to make and were both exceptionally helpful. I appreciated being able to take what I learned and apply it directly to the work I am doing now." J. Mitchell

    More testimonials....




    Why wait any longer? Sign up today!


 

Get Essential Skills for...

  • high search engine rankings
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  • increasing business profits!

  

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