|
|
Our SEO Course Textbook
Planet Ocean, SearchEngineNews.com - The Unfair Advantage Book
For Planet Ocean's Unfair Advantage Book Click Here
More On Why We Selected Planet Ocean's, Unfair Advantage Book on Winning the Search Engine Wars
This ebook is downloadable and available online. It includes a 6 month trial subscription of monthly updates. The course will include readings from the ebook as well as weekly lecture, discussion, and links to invaluable online resources.
Here is a list of reasons why we are recommending Planet Ocean's ebook and subscription for our course:
1. Inability to find a timely print publication. When we began teaching the course we reviewed a long list of available SEO books at Amazon.com, books that other courses were offering, and reviews on available SEO books. The problem w/SEO and online marketing is that things change so quickly online, making them soon obsolete in search engine terms. SEO is an area that changes almost daily. Any print publication available is old news. Several books also had poor reviews, describing them as "simple beginner's books".
2. Planet Ocean has been in existence since 1997. It is considered one of the most timely sources of SEO news, and disseminates information from beginning to intermediate level with clarity. They are one of the oldest subscription based search engine publications around.
3. SEO training is more than just six weeks of learning. Our class is a great foundation - but SEO changes go on. Any text book which is not updated on a continual basis is already out of date. In order to offer relevant and current information, we believe it's necessary to utilize a subscription based service. Addressing all potential SEO and search engine changes in lecture material alone is almost an impossible task.
4. Accessibility - as an ebook it is immediately accessible. No going to your local bookstore or waiting for it to be shipped. I've found students who enroll close to the start of class are frequently having a week or more during the course for their text to arrive.
5. Testimonials: There are a number of unsolicited testimonials both in the archives and at their web site, searchenginenews.com as well. If you were to ask around to any search engine expert, such as Robin Nobles, Brent Winters, or Andy Mindel @ Word Tracker, they'll tell you that Planet Ocean has a solid and very recommendable product.
|
