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Online Search Engine Optimization (SEO) Course
S. E. O. Put these three letters together and they stand for search engine optimization.
This fast-paced 6-week class shows you how to improve your search engine rankings through a variety of techniques and tools performed with each weekly assignment.
Set an obtainable goal for this year where you have the potential to put your website or your clients' websites in all the right places.
The SEO class uses an up-to-the-minute e-book that includes a trial subscription to its updates so you have the most recent resources at your desktop. See more on the Planet Ocean eBook, The UnFair Advantage Book on Winning The Search Engine Wars.
During the class, you can direct SEO questions to the two instructors and receive valuable and professional feedback. You can also network with other students; share what you know and exchange information and resources. Who takes the SEO course? The class is generally comprised of web designers, small business owners, CEOs, IT professionals, employees, and seasoned and new entrepreneurs, normally from all over the globe.
Course cost and more information.
Here's the course outline:
Introduction to search engines and examining the competition
- SEO 101 - the Basics
- Developing an SEO plan
- Studying your competition
Important search engine ranking factors
- Steps to creating top ranking pages
- Page elements overview
- Keyword selection, relevancy, and density
A detailed look at linking
- Critical link elements
- link building tools
- Google page rankings, sandbox, and updates
Quality link building activities
- Evaluating link quality
- Link building strategies
- 5 Steps for link building
Getting into the major engines
- Design hindrances and solutions (ie dynamic urls)
- Getting into the engines
- Suggestions for site architecture, sitemaps, the magic 301
SEO success and the future of search
- Measuring success and useful SEO tools
- The future of search
- Pulling it all together
After this course you'll walk away with a powerful introduction to SEO and valuable resources to help launch your own SEO program.
"Wow! I learned more in the first three weeks of this class than my entire time at Yahoo!" – former Yahoo employee.
More testimonials...
Sign up today!
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